How to Communicate Your Value So Clearly They Can’t Ignore You
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Sherri Johnson (00:00)
We do this a lot with top agents. We just tell the agents, you're so great. And what they really want, I mean, they want the atta boys, the atta girls. They want the recognition.
But they also want value. They want us to say, hey, you're spending a lot of money. Let's sit down and talk about an ROI on some of the things you're spending money on that we already have as a company. I remember sitting with an agent and in 15 minutes, he went from saying, I hate sales meetings and I don't go to them. I said, okay. I said, you'll love to come to mine, but okay. And he said, I do what I do here. And the manager doesn't leave me alone.
managers have always left me…
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