How to Get Out of a Real Estate Slump: The Pipeline Strategy That Stops You From Quitting

Are you in a real estate slump? Maybe you're a new agent struggling to get traction, or you've been in the business for years but you're just not feeling it anymore. You're thinking about getting a "real job"—and before you make that decision, you need to read this.

Here's the truth: You already have a real job. You have the best job on the planet.

Where else can you make a couple hundred thousand dollars a year (or more), run your own business, partner with your broker without massive expenses, and start seeing results right now—today? Real estate is the best-kept secret in the universe, but only if you treat it like the business it is.

If you're in a slump, you're not alone. Top agents go through slumps. Agents who've been around for decades hit walls. Successful people fail all the time—but they keep staying focused, learn from failures, and push through.

So what can you do to get out of that slump and get re-excited about your real estate business? Here's your action plan.

Step 1: Show Up for Your Real Estate Business

First things first: Make an appointment with your desk. Treat your real estate business like a job. Would you show up late to a regular job? Would you skip work because you didn't feel like it? No. So stop doing that with your real estate business.

Get up. Show up. Do the things you need to do to make the money you want to make. Success isn't measured by what you do compared to other people—it's measured by what you're capable of doing. And right now, you're selling yourself short.

Step 2: Create a Business Plan

You need a plan. What are you going to do, and how are you going to do it? Are you going after your sphere? Calling expireds? Ramping up social media? What are the specific actions you'll take to get more exposure and generate more leads?

The key is to generate a pipeline of leads—and here's where most agents are leaving millions of dollars on the table.

Step 3: Build Your Goldmine Pipeline™

Here's a story that will blow your mind. I met with an agent once who said, "I only have four buyers right now." I said, "Okay, that's fine. Let's look at the rest of your pipeline. How many people are you talking to about selling their house?"

She said, "Remarkably, I have a ton of those."

"How many?" I asked.

"25."

"Okay, so you have 25 listing leads. Are any of those people moving out of state?"

"No, none of them are."

"Well then you have 29 buyers and 25 listings. That's over 50 pieces of business."

She filled out a pipeline sheet and discovered $12.5 million in potential business. She went from thinking she had four buyers to realizing she had a multi-million-dollar pipeline.

What do you have in your pipeline? You probably have unrealized business you don't even know about.

How to Create Your Pipeline Right Now

When you finish reading this, I want you to do this exercise:

1. Write down everyone you're talking to about buying

2. Write down everyone you're talking to about selling

3. If they're buying AND selling with you, put them on both lists

4. Add up the value of that potential business

You're going to look at that number and say, "My goodness, it's $4 million, $6 million, $12 million." Now calculate what that turns into in terms of income for you.

The problem is that most agents only focus on people who want to do something RIGHT NOW. If you build a pipeline of future business, you'll have business every single month—what I call consistent, predictable monthly income.

Hundreds, if not thousands, of agents have used the Goldmine Pipeline™ to stay in the real estate business. I have success story after success story of agents who said, "I was going to quit. I used your pipeline and I just closed $2 million, and I have another $6 million in my pipeline."

You can create your $10 million pipeline starting right now today.

Step 4: Focus on Listings

Top agents focus on listings. That's what you should aspire to be. You can go from making $25,000 a year to making $250,000 just by implementing a listing-focused strategy.

Set a goal for how many listing appointments you want each week. Then make it happen.

Step 5: Create Daily Routines

Do you have a plan every day, or are you just winging it? You need daily habits and a daily routine that includes:

• Calling your sphere

• Calling expireds

• Calling for-sale-by-owners

• Calling into neighborhoods to tell them home values have gone up and you have more buyers than listings

Get yourself appointments. That's the whole trick. If you go on twice as many appointments as you went on last year, you'll double your income. It's that simple.

Step 6: Make Your Goals Unavoidable

Put your goals everywhere—around your office, in your bathroom, everywhere you look. Change your passwords to your goals. If you want to do $5 million, make all your passwords "5-M-I-L-L." You'll be thinking about this unconsciously and consciously.

Here's my mantra: "I am going to list or sell a house this week. I just don't know the address."

Say it. Believe it. Make it happen.

The Mindset Shift That Changes Everything

Right now, if you're feeling sluggish or down about the business, turn the light switch back on. You have the power within you. You have everything you need to change the direction of your future and win this game.

The first step is recognizing: "I was in a slump. This isn't going as fast as I thought it would. That's okay."

But here's the key: Put these practices into practice. Do the action. Make the calls. Fill out your pipeline. When you add up your pipeline, you're going to feel like a rock star and say, "I can do this business."

I can't tell you how many people have said to me, "You made me a real estate agent." They made $90,000 their first year because they used the pipeline system.

Your Next Step

Don't give up. Even if you're looking at the second half of this year and wondering how you're going to hit your goals—you can still make this happen.

Watch the free Goldmine Pipeline webinar on demand. Watch it, get the form emailed to you, and start building your pipeline today.

That was the past. You were in a slump. But today, moving forward, you're going to make the future whatever you want it to be.

You can make this happen. I know you can. Let's turn your potential into profits.