Blog - Sherri Johnson Coaching

6 Creative Video Strategies that Create Sales 

Increase your team’s video presence for immediate sales success.

By Sherri Johnson, CEO | Founder

The time has come.  It’s time to create video and leverage it for unbelievable success.  A very high performing and top agent I coach was hesitant to start shooting videos.  She actually cussed me out and really wanted nothing to do with any video….ever!  After getting her to try I said “Just do it.  Jump in the deep-end and just start it today…right now.”  I went on to say, “Just shoot it in one take and don’t watch it again… don’t make it perfect, the more authentic and real, the better.”  She really didn’t want to do it and somehow, she shot her first video, posted it and that was it.  Our video strategies generated $18 Million in new sales in one year for her.  Incredible execution and she just did it.  No overthinking, just doing.  And now she is well, you guessed it, real estate famous.  She’s also a rock STAR agent in Indiana.  Her name is Meighan Wise and she leads a top performing team in the country at Berkshire Hathaway HomeServices Indiana Realty.   

The greatest thing about video is that people love to watch videos and you are going to make a huge impression on people you know and people you don’t know.  Get a YouTube account and store all your videos there.  Google owns YouTube so it is going to help your SEO to be on YouTube and have a great library of videos.  Do this and start your video plan today.

Here are a few fantastic ways to start your video strategy to create more followers and more buyer and seller opportunities. 

• Introduction to your team.  An introduction video of you and your team helps potential clients get to know you and your team members very quickly.  It also serves as a fantastic way to show the value and solutions you bring to achieving their real estate goals with each member of your team and the exclusive value they bring.  Showcasing the buyer’s agent’s role provides additional value and helps the seller see all of the strategies and methods you incorporate to get a buyer for their home and get it sold.  

• Pre-Marketing Video. Create a team pre-marketing video that is sent to prospective seller clients before you go to the listing appointment.  The video will set the tone of  your professionalism, your marketing and your innovative talent when it comes to showcasing your marketing tools via video before they meet you.  Each of your team members can use this video, and you can highlight the special and unique benefits your team offers exclusively to get a buyer for their home.

• Community Information.  We sell lifestyle, community and where people are going to live, work and play.  Shoot amazing video of the amenities of your communities and showcase them on your website.  Get drone video and interview key influencers in your community that help make your communities shine.

• Relocation Kit Video Offering.  Record a video offering relocating buyers an exclusive relocation kit that has everything they want to know about your city.  The video with the right keywords will be found on a google search by potential relocation buyers and with a great landing page you can have them request your exclusive relo kit.

• Individual Agent Social Reels.  Most of your agents are on social media.  Now it’s time to take it up a level and show them the impact video has on social media and on business opportunities for you all.  Being able to scale is one of the greatest benefits of posting videos multiple times a week if not daily.  Every person who watches your video or your agents videos or reel is repetitively seeing your name and brand over and over again.  

• Individual Follow Up Videos.  Your team members can radically differentiate themselves by providing follow up in a specific, one to one video communication.  This provides your agent the ability to show their enthusiasm and use voice inflection to communicate as if in person which we all know is the most effective way.  This video chat provides your agents the ability to reinforce their value and compete at a higher level and win to successfully convert leads into appointments and happy clients referring new buyers and sellers immediately.