3X Your Company Dollar Through Recruiting By Erle Morring of Sherri Johnson Coaching

3X Your Company Dollar Through Recruiting

Written by Erle Morring, Vice President of Coaching, Sherri Johnson Coaching 

As a real estate broker, the need for growth and new top-line revenue is never-ending.  One powerful strategy to achieve these goals is by recruiting new agents who can become an integral part of your team.  Not only does this approach help grow company dollar, but it enables you to give yourself a well-deserved pay raise.  

However, recruiting isn’t just about the transaction; it’s about building relationships, trust, and an inviting presence within the industry.  Here are four essential elements to consider.  

  1. Be a Thought Leader

In the competitive world of real estate, being a thought leader sets you apart from the crowd.  Your potential recruits should look to your social media platforms as a valuable resource for the latest thoughts, ideas, and trends in the local real estate market.  Sharing your knowledge and insights helps in establishing yourself as an authority figure.  Your online presence should reflect your expertise, focusing specifically on your local market.  

Content Creation:  Share informative articles, market insights, and success stories relevant to your area.  You will create a reputation as an industry expert, attracting like-minded agents to your brokerage.  

  1. Be a Community Leader 

Building connections outside the confines of your office is paramount in recruiting top talent.  Get involved in your local real estate community and beyond.  Participate in the MLS, your local association, and become a part of various business, faith-based, or other community groups.  

Network Expansion:  Engaging with these organizations not only expands your network but also shows potential recruits that you’re dedicated to your community.  Agents want to work for a brokerage that cares about its surroundings.  

  1. Connect with Recruits in a Meaningful Way 

Before prospective agents make the big leap to join your team, they need to know you, like you, and trust you.  Personalized interactions are invaluable in building that trust.  

Regular Communication:  Stay in touch with recruits through various means.  Send congratulatory texts when they secure a new listing, go under contract, or close a deal.  A handwritten note or a thoughtful pop-by visit to their house can go a long way in making them feel valued and supported.  Be their broker before you’re their broker.  

  1. Make the Move Simple 

The transition to your brokerage should be seamless for potential recruits.  The key is to ensure that they can focus on what they do best – selling real estate – while you handle the logistics. 

Effortless Onboarding:  Streamline the onboarding process for new agents.  Provide them with comprehensive training, resources, and assistance in transferring their existing business.  A smooth transition from the previous brokerage to yours is essential.  

Timing is Everything 

Lastly, remember that timing is crucial.  Be aware of the right moments to approach potential recruits.  Sometimes, they may not be ready to make a change immediately, but by nurturing the relationship and maintaining consistent communication, you’ll be top of mind when the right opportunity arises.   


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