Blog - Sherri Johnson Coaching - February, 2026

Master the Assumptive Close and Convert More Leads into Listings

Posted by Sherri Johnson Administrator on February 24th, 2026

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If you've ever walked away from a conversation with a potential seller and thought, "How did I not get that appointment?" — this post is for you.

The truth is, most agents lose appointments not because they lack knowledge, not because they aren't personable, and not because the client wasn't interested. They lose appointments because of the way they ask.

One question phrased the wrong way. One word that opens the door to "no." One moment of hesitation that lets the client off the hook.

That's the difference between an agent who fills their pipeline consistently and one who starts over every single month. And it's exactly what real estate coach Sherri Johnson tackles in this episode of The Sherri Johnson Show.

The…

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Stop Selling Houses and Start Selling Yourself: How to Build an Unbeatable Real Estate Value Proposition

Posted by Sherri Johnson Administrator on February 17th, 2026

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Are you losing listing appointments to agents who charge less? Struggling to differentiate yourself in buyer consultations? The problem isn't your real estate skills—it's that you're trying to sell houses before you sell yourself.

Here's the truth: every agent has access to the MLS. Every agent claims they have "great marketing." And every agent talks about their experience and track record. So why would a seller or buyer choose YOU over the competition?

The answer lies in your value proposition—and most real estate agents get this completely wrong.

In this comprehensive guide, I'm going to share the exact framework I used to become a top 25 agent out of 2,000 competitors, and the same strategy I've used to help…

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How to Get Out of a Real Estate Slump: The Pipeline Strategy That Stops You From Quitting

Posted by Sherri Johnson Administrator on February 10th, 2026

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Are you in a real estate slump? Maybe you're a new agent struggling to get traction, or you've been in the business for years but you're just not feeling it anymore. You're thinking about getting a "real job"—and before you make that decision, you need to read this.

Here's the truth: You already have a real job. You have the best job on the planet.

Where else can you make a couple hundred thousand dollars a year (or more), run your own business, partner with your broker without massive expenses, and start seeing results right now—today? Real estate is the best-kept secret in the universe, but only if you treat it like the business it is.

If you're in a slump, you're not alone. Top agents go through slumps. Agents who've…

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You Always Have a New Listing — You Just Don't Know the Address Yet

Posted by Sherri Johnson Administrator on February 3rd, 2026

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Let me ask you something: Do you have a listing appointment this week?

Maybe you do. Maybe it's already on your calendar, locked in for Tuesday or Thursday, and you're prepping your CMA and rehearsing your pitch. If that's you, congratulations. You're already ahead of the game.

But here's what I really want to know: How many of you have a listing appointment in the next seven to ten days and you just don't know the address yet?

If you're reading this right now, your hand should be up. Every single one of you should be nodding along, because here's the truth that separates struggling agents from top producers: You always have a listing this week. You just don't know the address.

And that one mindset shift? It…

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