Blog - Sherri Johnson Coaching - Blog Archive: November, 2025

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Sherri Johnson (00:00.364)

I'm not really a scripty script person. I'm more strategy. So I would, my, my goal is to give you the strategy to talk to people better and use better word choices so that you add value and people think you're awesome. And they want to have you over right now. Like in that, in that strategy, I say, um, you know, I'm not, I'm not coming to list your house. I mean, I'm not, but if we wanted to list it,

that weekend we could, right? But I take the pressure off of, you know, I'm coming to list your house. So I say, I'm not coming to list your house actually at all. I just want to come and see it. Right. And so, and then I say, and this has gotten people a ton of…

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Sherri Johnson (00:00.364)

People that I'm working with don't have they don't have to move they're in a house they want to move into a larger home maybe in the same school district right and their needs are not as immediate and I show them houses you know once every month or so and they're looking for really a specific area and so they're not as immediate as some of the other clients I work with who have to buy a house in the next two weeks and then you say to that person where do you fall

in that spectrum, know, that spectrum of here and here. And they'll say to you, we have time. And you say, what's going on in your life in the next 90 days? And they say, well, we're getting married…

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Sherri Johnson (00:00)

We do this a lot with top agents. We just tell the agents, you're so great. And what they really want, I mean, they want the atta boys, the atta girls. They want the recognition.

But they also want value. They want us to say, hey, you're spending a lot of money. Let's sit down and talk about an ROI on some of the things you're spending money on that we already have as a company. I remember sitting with an agent and in 15 minutes, he went from saying, I hate sales meetings and I don't go to them. I said, okay. I said, you'll love to come to mine, but okay. And he said, I do what I do here. And the manager doesn't leave me alone.

managers have always left me…

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