Blog - Sherri Johnson Coaching

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Sherri Johnson (00:02.565)

Hey there and welcome everybody. I'm Sherri Johnson, and this is such an exciting day today. I've got top real estate agent, the top two in the nation, the top 2% in Berkshire Hathaway Home Services in Atlanta. Brew Krebs with me today. Hi, Brew.

Bru Krebs (00:20.362)

Hey Sherry, how are you? It's great to see you.

Sherri Johnson (00:23.117)

Oh, it's so good to see you as always. And thank you for taking the time out of your day to chat with us and share your experience and all this knowledge and these fabulous best practices we're going to talk about right now. You know, brew your part of coaching. You've done that for years. I know you're in the…

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In real estate, your value isn’t just what you say — it’s how you show up.

According to Sherri Johnson, 93% of communication happens before a single word is spoken. That means your body language, tone, and overall energy are already telling a story — one that can either attract or repel clients in seconds.

“Everything speaks,” Sherri says. “Your eye contact, your handshake, whether you’re smiling — it all communicates confidence and enthusiasm before you even say hello.”

Why Body Language Matters

When you walk into a listing appointment or greet buyers at the front door, people are reading you instantly. Are you standing tall? Making eye contact? Or checking your phone while they talk?
Those small details can make or…

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Sherri Johnson (00:00.364)

I'm not really a scripty script person. I'm more strategy. So I would, my, my goal is to give you the strategy to talk to people better and use better word choices so that you add value and people think you're awesome. And they want to have you over right now. Like in that, in that strategy, I say, um, you know, I'm not, I'm not coming to list your house. I mean, I'm not, but if we wanted to list it,

that weekend we could, right? But I take the pressure off of, you know, I'm coming to list your house. So I say, I'm not coming to list your house actually at all. I just want to come and see it. Right. And so, and then I say, and this has gotten people a ton of…

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Sherri Johnson (00:00.364)

People that I'm working with don't have they don't have to move they're in a house they want to move into a larger home maybe in the same school district right and their needs are not as immediate and I show them houses you know once every month or so and they're looking for really a specific area and so they're not as immediate as some of the other clients I work with who have to buy a house in the next two weeks and then you say to that person where do you fall

in that spectrum, know, that spectrum of here and here. And they'll say to you, we have time. And you say, what's going on in your life in the next 90 days? And they say, well, we're getting married…

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Sherri Johnson (00:00)

We do this a lot with top agents. We just tell the agents, you're so great. And what they really want, I mean, they want the atta boys, the atta girls. They want the recognition.

But they also want value. They want us to say, hey, you're spending a lot of money. Let's sit down and talk about an ROI on some of the things you're spending money on that we already have as a company. I remember sitting with an agent and in 15 minutes, he went from saying, I hate sales meetings and I don't go to them. I said, okay. I said, you'll love to come to mine, but okay. And he said, I do what I do here. And the manager doesn't leave me alone.

managers have always left me…

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Sherri Johnson (00:00.926)

All right. Well, hey, welcome back. It's the Sherri Johnson Show podcast. I'm so excited. Today's guest is Lynea Carver from Seattle, Washington. She is going to share some really important topics today that I think we don't talk enough about. And if you are listening right now, I want you to open your mind. I want you to realize you are exactly where you're supposed to be to hear this particular guest, featured guest, because Lynea and I met in, my gosh, a year ago in Miami, Florida at the EXP convention. And immediately I was drawn to the way she thinks, the way she has systems in place, the way she operates and her unbelievable beautiful mindset and…

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Sherri Johnson:

Hey there, it's Sherri Johnson at the Sherri Johnson show, our podcast, my new podcast. Welcome everyone. And I am so excited. I have Wendy Goss, the real estate boss on today's episode. And Wendy is one of those people that is infectious. She is her enthusiasm and passion are contagious. This is, if you thought the last few episodes were great, this one is going to take you right over.

I'm so excited you're here, Wendy. Thank you for joining us.

Windy Goss:

You are so welcome. I'm excited to be here. I love that we can connect like this all across the country.

Sherri Johnson:

You're like...

Sherri Johnson:

We can, and we do it every day. It's just…

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Sherri Johnson (00:01.874)

And we are back. Hey, it's Sherri Johnson with the Sherri Johnson show. And today I'm actually going to call it the Chris and Sherri show because this today's guest, my featured guest is one of my all time faves. And we have been literally best friends, colleagues. We've worked together. We've done so much together. And I have Chris Schlinkerman here from Cleveland, Ohio, from the collaborative home sales group, team leader of approximately 20 agents, rockstar agents out of Northeast Ohio covering the Greater Cleveland Market. Hey Chris, I'm so excited. We're finally doing this. my gosh. Talked about it for a long time. So everyone who's listening to this,…

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Sherri Johnson (00:01.496)

All right, well, I am back to Sherri Johnson podcast show and today's guest is so exciting. I met this awesome agent a few weeks ago at a live event and I am so excited because I think if you're listening today, you need AI, you need to understand it better. You need to have a team structure that uses AI to help leverage your time, leverage all these amazing tools you probably don't even know exist.

I'm Sheri Johnson, welcome back to the show. And today we're literally talking with Nick Feigley from Harrisburg, Pennsylvania. Hi, Nick. I'm so excited you're here. Thank you. We've got just such a great show planned. And the first thing I want to tell our…

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Sherri Johnson (00:01.772): Hey there, it's Sherri Johnson and we are live today on our podcast episode. This is going to be an exciting one. am so excited. I've got Tina call here from EXP realty out of North Carolina and she is going to be just, this is the best. I'm so excited. Hi, Tina. Thanks for joining.

Tina Caul | EXp Realty (00:19.161): Hi, Kamri. I'm excited too.

Sherri Johnson (00:21.762): So great to have you. You know, when you meet people in life and I interview a lot of people and I meet a lot of people all over the country, especially over the last eight or 10 years coaching consulting, I met Tina. Actually I saw her on stage first and I said, I have to know this woman…

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